Home - Web Development - “DIGITAL MARKETING”


Note: Firstly read it carefully for increasing the concept regarding digital marketing.


Digital marketing denotes to marketing provided complete digital channels such as search engines, websites, social media, email, and mobile apps. We will concentration on the most common categories, from your website itself to your online marking assets digital marketing, email marketing, online leaflets. There an enormous spectrum of tactics and assets that fall under the umbrella of digital marketing.

Techniques of digital marketing are Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Social Media Marketing, Affiliate Marketing, Pay per Click Advertising (PPC), Viral Marketing, Influencer Marketing, Content Creation, Mobile Marketing, and Email Marketing.

Search Engine Optimization (SEO):

It is the technique to improve the visibility of a website on organic search engines (unpaid). Two types of SEO are:

  1. On page SEO: It includes product’s title, image and description.
  2. Off page SEO: It includes link building

Search Engine Marketing (SEM):

It is the technique in which we use internet to connect people socially and generate publicity of our product and services. The most effective way to promote and publish content is social media.

Content Marketing:

Content marketing is also known as strategic marketing it is focused on valuable and relevant content to attract and retain the audience. It is about getting right information to the right audience at right time. It is refers to share advice, knowledge and entertainment in many ways such as blog articles, emails, info graphics, videos, podcasts etc.

Affiliate Marketing:

It is the process of earning by promote others product and services. It is a relationship between three parties publisher, advertiser and consumer. In this technique you promote others product on your website, and earn profit on each sale.

Pay Per Click Advertising (PPC):

It is also known as cost per click. It is an internet advertising model used for direct traffic. Every time the ad is clicked advertisers pay to the owner of that website.

Viral Marketing:

It is the technique in which information and personal opinion on products are transfer from person to person. It is the publicity of company through e-mails, internet, word of mouth etc.

E-mail Marketing:

In this we target consumers through email. We use email marketing strategy because it help us to market our product and services through email channel for make profit and reach goals.

Mobile Marketing:

It is the art of market your business to mobile users. Today mobile is the future of marketing if you are not using mobile marketing strategy you are behind. Many users spend large amount of time on mobile devices. The most common mobile marketing channel is SMS.

At this occasion a quick rundown of some of the most common assets:


  • Your website
  • Blog markers
  • EBooks and whitepapers
  • Info photographs
  • Communicating tools
  • Social media channels (Facebook, Twitter, Instagram)
  • Earned online coverage ( social media, and reviews).


Digital media is so prevalent that clients have access to information any time and any place they want it. Disappeared are the days when the messages people got about your goods or facilities came from you and contained of only what you required them to know. Digital media is an ever-growing basis of entertainment, news, shopping and social communication, and clients are now visible not just to what your company speaks about your product, but what the media, friends, relatives, etc. And they are more probable to believe them than you. People want products they can trust, businesses that know them, transportation that are personalized and relevant, and offers custom-made to their needs and favorites.


Digital marketing and its connected channels are important but not to the rejection of all experimental. It’s not sufficient to just know your customers. To prepare that, you need a joined view of client liking and potentials across all channels. Web, social media, mobile, direct mail, opinion of sale, etc. Marketers can use this evidence to create and forestall consistent, coordinated customer experiences that will move clients along in the buying cycle.


1.Explosion of digital channels. Clients use multiple digital channels and a selection of devices that use different protocols, conditions and boundaries and they network with those devices in different conducts and for different commitments.

2.Growing competition. Digital channels are moderately cheap, compared with out-of-date media, making them within influence of essentially ever business of every size.

3.Report data volumes. Clients leave behind an enormous trail of data in digital channels. It’s really difficult to get a grip on all that data, as well as find the right data within explosion data volumes that can help you make the right conclusions.


Three keys to digital marketing success:

1.Accomplish complex client relationships cross ways a variability of channels both digital and customary.

2.Return to and recruit active customer communications.

3.Citation value from large data to make better choices quicker.



PNT Global is one of the Best Digital Marketing Organization, Best Social Media Management Business and Best SEO Business in Pakistan. We have more than Ten Years’ knowledge doing SEO for users spread all over the world.


Thank you for reading hope it will help you a lot in future work


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